Publicising the success of
the change
the change
Spreading the word to employees.
Informing employees of progress
Getting input as to effect of progress
Developing sophisticated knowledge among all supervisory management personnel
Challenging misconceptions
Continual reassurance of employees
Delineating and clarifying role relationships & expectations
Explaining issues, needs, rationale
Identifying & explaining directives
Identifying & explaining first few steps
Reassuring people
Informing management
cadre
cadre
Communication
Needs
Needs
Broadening the change to
all appropriate areas
all appropriate areas
Rewarding success
Solidifying supporting monitoring organisational structures
Implementing change in selected areas
Monitoring impact of change
Modifying or fine tuning process
as warranted
as warranted
Extending changes as warranted
Planning the organizing for change
Assembling resources
Designing structure
Training Personnel
Targeting change areas
Collecting baseline data
Soliciting participants’ input
Organisational Objectives
Reinforcing the change
Shoring up weaknesses & correcting deficiencies
Making the change demonstrably successful
Institutionalising the
change
change
Beginning the process
Developing momentum
Evaluating pilot efforts
Readying the organisation
for change
for change
Challenging the status quo
Provision of rationale
Organisational Objectives
Refreezing
Changing
Unfreezing
Table I: stages of organisational
change: objectives, activities and communication needs