Same as before
Same as in unfreezing
Opinion leaders are kept
completely abreast of all relevant information through face to face meetings
completely abreast of all relevant information through face to face meetings
Opinion leaders as key communicators
Reliance on supervisor at each
level to convey change –
relevant information with senior management playing a key role regularly but less frequently
then in other stages (e.g.
awards assembly, semi-annual progress report etc)
level to convey change –
relevant information with senior management playing a key role regularly but less frequently
then in other stages (e.g.
awards assembly, semi-annual progress report etc)
Group meetings at each level of the hierarchy
Group meetings at each level of
the hierarchy
the hierarchy
Face to face
medium is effective
medium is effective
Use of media to celebrate
success as warranted with phase out as new process is institutionalised
success as warranted with phase out as new process is institutionalised
Frequent multimedia delivery including outcomes as they occur
Multimedia campaign delineating rational of objectives, planning activities and expectations
Redundancy & multimedia aids retention
Emphasis on delivering information through line management. Special emphasis is places on the top and consistent knowledgeable
participation
of each supervisory level
of each supervisory level
See above with senior
management of each unit
presiding at stage setting
meetings
management of each unit
presiding at stage setting
meetings
Effectiveness of line management as communications channel
Reaffirmation of successes in supporting core values and
meeting objectives
meeting objectives
Same as unfreezing except more
attention is placed on details as they become known
attention is placed on details as they become known
All communiqués should carry the same message and be consistent with organisation’s core values as appropriate
Communications should be
consistent and reinforcing
consistent and reinforcing
This information is becoming increasingly accessible from personal experience but should
be conveyed by supervisor
when necessary. Clarifying
personal impact is essential
be conveyed by supervisor
when necessary. Clarifying
personal impact is essential
As more information becomes known, supervisors disclose relevant
personal
and job-related information to subordinates. Especially job and role expectations as each person may be affected
and job-related information to subordinates. Especially job and role expectations as each person may be affected
Expectations concerning personal impact of change should be conveyed via unit management
and supervisors
and supervisors
Personal relevance of interpretation
Meetings subsequent to stage setting are conveyed and run by
unit supervisor
unit supervisor
Direct supervision
as key communicator
as key communicator
Refreezing
Stages changing
Unfreezing
Table II: relating communication
principles to stages of organisational change